The founder of the company was a golf equipment representative for over 30 years, working with local Golf Professionals in their golf shops on a daily basis. He saw a need in the golf market for sunglasses that would enhance Vision, protect the eyes, be fashion forward, but at an affordable price for the average golf consumer. The world wide search for value priced quality sunglasses began. That search is how JiMarti was born in 2003 and has continued into other markets and styles to the present day. In 2007 the founder retired from Golf biz and devoted full time to Jimarti Sunglasses. We now offer Sports and Active Sunglasses for virtually all outside activities at affordable prices.This multimillion dollar business all came from one single idea…..give the customer the best sunglasses available at value pricing.